Words are the most widely used art form on this planet. Not only do we use words to communicate, but we use words to convey memories, stories, ideas, concepts, visions, objectives and to describe our world and emotions. Words can easily be lost on the reader, or alternatively they have the ability to evoke strong emotion. It all depends on our choice of words, how we arrange those words and how we bring them to life.
Because of this immense power I believe words hold in this world I believe we all have the ability to change the world with our words.
Whether it is a product we believe in, a service we believe in, an idea we believe in or if it is ourselves whom we believe in… it is imperative that we craft the most effective and value infused written composition that we possibly can in order to inspire and motivate the reader.
Reading is both a cognitive and emotional process. If there is no emotional effect there won’t be much of an impact, and conversely the stronger the emotional effect the more profound the impact.
So a good piece of writing will elegantly intertwine both the cognitive and emotional aspects to influence the reader into the direction of thinking of that of the author.
Words have both the power to create or destroy. How we use words can create new things in this world, new pathways to the future, new ideas, new objectives, new visions, new perceptions… words can create a new world!
Words are powerful